DISTINCTIVE CHARACTERISTICS OF DIGITAL PLATFORMS USED IN INTERNATIONAL TRADE

The creation of modern digital platforms serves to increase the volume of international trade. In recent years, a lot of attention has been paid to the creation of digital platforms serving international trade. For a long time, the digital platform owned by Microsoft was the only digital platform internationally. However, later, Apple, Amazon, Neftlix, Alibaba, which are considered world giants in the field of information technology, created their own digital platforms.